Nearly 200 middle and high school students attended this summer’s engineering academy and robotics camp, and parents are already clamoring to enroll their kids in next year’s summer engineering schools.

“We had 119 high school students for the Summer Engineering Academy and 73 middle school students for the Summer Engineering Robotics Camp,” said Ray Umashankar, assistant dean and MEP director.

The summer programs are open to students from all backgrounds, but the MEP aims to attract Hispanic and Native American students, particularly from poor economic backgrounds. “We awarded almost $20,000 in scholarships to students who really wanted to attend the program,” Umashankar said.

About half of the students received scholarships, typically covering 25 percent or 50 percent of the registration fee. “We ask parents to pay a minimal amount so that they feel they have a stake in the program,” Umashankar said.

Creative Spamming

The programs are completely funded by student registration fees and by grants from foundations, industry and other organizations. In his hunt to secure funding -- not only for the summer programs, but also for other programs related to incoming freshmen -- Umashankar is known as an inveterate spammer of technology and engineering companies. Unlike the authors of irritating junk mail, however, he carefully selects his corporate targets before making an unsolicited approach to a senior executive.

One such shot in the dark recently netted 3,000 USB flash drives, and started a promising relationship between the College and a new industry sponsor.

Umashankar and colleagues in the academic affairs department had concerns about the amount of material being stuffed into the hands of incoming freshmen, and whether that material actually made it home for further study. Academic Dean Jim Baygents suggested putting the material on a USB drive, but a quick check at the University Bookstore revealed that drives of the requisite capacity would cost $30,000.

“I told the group I would spam the CEO of SanDisk and see what happens,” said Umashankar, who knew that SanDisk manufactured flash memory products such as USB drives. “I got lucky. SanDisk reviewed my request and then asked me how many I needed.”

Incoming freshmen will now get all their information on a SanDisk USB drive, and Summer Engineering Academy students keep their presentations and designs on the drives.

“There is an ingrained philosophy of giving at SanDisk, whether through hours of volunteer service, cash contributions or product donations,” said Manish Bhatia, vice president for strategic programs at SanDisk. “After hearing about the university’s efforts to expose disadvantaged youths to engineering, we put this request ahead of the hundreds we receive every year.”

Quid Pro Quo

Part of Umashankar’s success at building relationships with industry sponsors can be attributed to empathy. “As part of this fundraising that I do,” he said, “I always think of what’s in it for the other guy, why should they do this?”

To more fully involve SanDisk in the summer program, Umashankar offered to name the Summer Engineering Academy after SanDisk for two years, and to feature the company in publicity for the program.

Both Umashankar and SanDisk are happy with the arrangement so far and want the relationship with UA to grow over time. Ultimately, Umashankar envisages the relationship having three strands: joint research between UA and SanDisk, internships at SanDisk for UA students, and SanDisk’s recruitment of engineering graduates.

To this end, SanDisk has started working with associate professor Young-Jun Son and his students in the department of systems and industrial engineering. Son’s award-winning industrial engineering research group excels at the planning and control of manufacturing operations, a subject very close to SanDisk’s heart, not to mention its bottom line.

The Future of Engineering

Partnerships like this are essential to the future of engineering. Umashankar estimates that more than 80 percent of summer engineering students go on to enroll in undergraduate engineering programs. However, summer students have not necessarily decided where their professional futures lie. “I find that a lot of students are undecided about college and simply want to learn about what fields are out there,” Umashankar said. “Some already know they want to be engineers, but they don’t know how to get there.”

Recruiting more engineering students will require a lot more outreach in schools. Before enrolment in the summer schools, Umashankar interviews potential students and hears the same story time after time. “Many kids say they have thought about law or medicine, but most of them have never considered engineering because they didn’t really know anything about it.”

Umashankar is clear about the origin of engineering’s low profile. “The biggest problem is the high schools. If a counselor finds that a student is good at math, they tell that student to go get a degree in math. Too few counselors recommend engineering. This is a huge problem.”